💡 Use YOUTUBE Analytics to:

looking to improve your existing content

Elevate Creatives
September 19, 2024

Elevate Creatives Newsletter 2024-09-19

🎬 YOUTUBE ANALYTICS FOR NEW CHANNELS: A CREATOR'S BLUEPRINT

Welcome to Elevate Creatives, where we bring you the tools to master your craft! Today, we’re diving into the must-know tips for YouTube Analytics. Whether you’re just starting or looking to improve your existing content, understanding your analytics is key to unlocking growth. Ready? Let’s break it down!

🚀 WHY YOU SHOULD CARE ABOUT YOUTUBE ANALYTICS

Data doesn’t lie, and your YouTube analytics offer valuable insights into how your channel is performing. The better you understand your audience, the faster you can grow.

💡 Use Analytics to:

Understand who’s watching (and who isn’t)
Optimize your content for higher engagement
Align your videos with the algorithm’s sweet spot

📈 SUGGESTED VIDEO TRAFFIC: KNOW YOUR REACH

Suggested video traffic is like a digital handshake from YouTube's algorithm. If your video is being recommended, it’s a sign that your content is being classified correctly.

🔍 What to Look For:

🚦 Early Indicator: Suggested videos are an early signal that YouTube is starting to classify your content properly.
🎯 Audience Targeting: Are the suggested videos matching the audience you’re trying to reach? If not, it’s time to rethink your content.
🛠️ Content Optimization: Align your content, metadata, and titles with videos being recommended to similar audiences.

🔄 MOST REPLAYED GRAPH: WHAT WORKS & WHAT DOESN’T

This graph is a hidden gem in your analytics. It shows exactly which parts of your video are getting the most replays—this is where your audience is most engaged.

💥 High Points

These are peak moments that your viewers love. Whether it’s a joke, a visual effect, or a special segment, take note of these and try to replicate the success in future videos.

📉 Low Points

A continuous graph shows that viewers are staying engaged throughout the video, which is a good sign for your audience retention.

📊 Spike Reasons

Spikes can be caused by sponsored segments, important chapters, or any unexpected moments. Identifying what causes these spikes will help you understand what really resonates with your audience.

👥 AUDIENCE TAB: GET TO KNOW YOUR VIEWERS

The Audience Tab gives you insight into the loyalty of your viewers. Are they returning for more content? Are new people discovering your channel? Let’s take a look.

🔄 Returning Viewers

If your returning viewers are low, it means people aren't coming back. To fix this:

Invite them to watch more content by suggesting related videos
Give them a clear reason to subscribe and stay

🚀 New Viewers

If you have low new viewers, it means your channel isn’t growing fast enough. Consider:

Trying new content ideas
Improving video quality
Making sure your videos are fun and enjoyable for new audiences

🔍 NICHE AUDITING: KNOW YOUR COMPETITION

Auditing your niche is essential for growing your channel. This means identifying the audience you want to reach and studying what similar creators are doing.

🏆 Identify Competitors

Who’s crushing it in your niche? Find those channels and study them.

📊 Analyze Their Content

Look at their videos, titles, thumbnails, and descriptions. What are they doing that you aren’t?

📌 Align Your Content

Make sure your content speaks to the same audience in a fresh, engaging way. Your unique voice is what will set you apart.

🛠️ CONTENT OPTIMIZATION: POLISH YOUR PRESENTATION

To capture your audience’s attention, your content needs to be clear, relevant, and engaging from start to finish.

🎬 Video Content

Speak clearly
Use language that resonates with your audience

🖼️ Title & Thumbnail

Make sure your title is catchy and relevant
Your thumbnail should be eye-popping but true to the video

📝 Description

Write a concise description that summarizes your video in an engaging way. Include keywords, but don’t stuff it!

📊 CHANNEL GROWTH: WINNING EARLY WITH YOUTUBE

A YouTube channel that isn’t attracting new viewers is slowly declining. Here’s how to fix that.

👥 Low New Viewers

Try new video ideas, improve your video quality, and test different approaches to find what sticks.

🔄 Low Returning Viewers

Invite people to explore other videos on your channel. Create an environment where they feel welcome to binge-watch!

🎉 EARLY WINS: LEVERAGING SUGGESTED TRAFFIC

If you’re getting suggested video traffic early, you’re doing something right! This means your content is hitting the mark with your audience and catching YouTube’s attention.

🚀 Targeted Content

Double down on what’s working. Create more content that resonates with your audience and speaks directly to their interests.

🔑 Metadata Optimization

Make sure your titles, descriptions, and tags align with your target audience. Use keywords that match your niche for maximum reach.

🎥 Engaging Content

At the end of the day, content is king. Make sure your videos are enjoyable, engaging, and offer value to your viewers. Keep them coming back for more!

🔮 THE FUTURE OF YOUTUBE CREATORS IN KENYA

Did you know that Kenya is on the rise when it comes to YouTube content creation? Here are some quick facts about what’s coming up:

🌍 Global Recognition: Kenyan creators are breaking into international spaces and building global audiences.
💡 Internet Access Growth: More access to high-speed internet means more creators are entering the space.
🎥 Local Opportunities: Kenyan businesses are starting to invest in local influencers, creating new partnership opportunities for emerging YouTubers.

WHY ELEVATE CREATIVES?

Because creating content is more than just a hobby—it’s a way to make money, build your brand, and turn your passion into profit. And we’ve got your back with the best info, resources, and community to help you grow!

💬 LET’S CHAT!

Got questions? Want to learn something specific? We’re all ears—just reply to this email.
And hey, if you love what you see, don’t keep it to yourself. Recommend us to your friends and let’s grow this community together!

Thanks for reading
ElevateCreatives